Electronic Arts wants to help people get fit, too
Friday, November 14th, 2008Following in the footsteps of Nintendo’s popular “Wii Fit,” the video game publisher known for the “Madden” football games is jumping into fitness software targeted mostly at women.
Electronic Arts Inc. on Thursday announced a new line, EA Sports Active, that runs on the Nintendo Wii console and aims to complement, not compete with, Nintendo’s “Wii [...]